Paw Patrol: Sweetie Takeover

Our writing, producing, and editing resources weren’t lost on this campaign. To promote a weeklong takeover, and the premiere of Sweetie Steals the Spotlight, we delivered a series of spots rich with character and stakes with a unique twist unlike anything Nick Jr. had seen before. Sweetie invaded faux commercials, and even actual Nick Jr. promos that were running at the time to usurp the stage as only she can!